Local Lead Data Source Hierarchy

An agency tested lead sources head-to-head: 100 leads from Google Maps (Scavio, $0.50), 100 from a purchased list ($15). Google Maps leads: 89% valid phone numbers, 34% answered, 12% converted. Purchased list: 62% valid phones, 18% answered, 3% converted. The $0.50 Google Maps batch outperformed the $15 purchased list by 4x on conversions.

Local Lead Data Source Hierarchy is relevant to Google, Google Maps. Scavio provides a unified API to access data from all of these platforms.

Not all lead data is equal. The hierarchy from highest to lowest quality: 1) Google Maps API data (freshest, includes reviews, hours, website presence, photos -- signals that indicate active businesses). Cost: Scavio $0.005/query, Outscraper $1.80/1K. 2) Google Search SERP data (company descriptions, news mentions, hiring signals from search snippets). Cost: Scavio $0.005/query. 3) LinkedIn company pages (employee count, growth, tech stack). Cost: scraped data is legally risky; Sales Navigator $99/mo. 4) Industry directories (Yelp, Angi, Thumbtack). Free to browse but rate-limited for scraping. 5) State business registrations (free but only has registration data, no activity signals). 6) Purchased lead lists (cheapest per lead but often 20-40% stale data). The hierarchy reflects a tradeoff: higher-ranked sources cost more per lead but have dramatically higher contact and conversion rates. Google Maps leads convert at 3-5x purchased list leads because the Maps data proves the business is active (recent reviews, updated hours) rather than just registered.