Local SMB Lead Scoring via API

A marketing agency scores plumbing companies across 30 cities. Query: 'plumber [city]' via Scavio ($0.15 total). Scoring: businesses with <3.5 rating and <50 reviews get lead_score=90 (high need for reputation help). Businesses with no website get lead_score=85 (web development opportunity). Result: 45 high-scoring leads from $0.15 in API costs. The agency closes 3 clients at $500/month retainer from this batch.

Local SMB Lead Scoring via API is relevant to Google. Scavio provides a unified API to access data from all of these platforms.

Traditional B2B lead scoring relies on firmographic data from databases like Apollo or ZoomInfo. But for local SMBs (restaurants, contractors, salons, medical practices), these databases have poor coverage. Search API data fills the gap by providing signals that correlate with SMB purchase intent and business health. Scoring signals from search data: (1) Review rating -- businesses with low ratings (under 3.5) may need reputation management or operational improvements. Score: low rating = higher lead score for relevant services. (2) Review count -- low review count relative to competitors suggests the business is not actively managing online presence. Opportunity for marketing services. (3) Website presence -- businesses without a website appearing in search results are candidates for web development services. (4) Google Ads presence -- businesses running Google Ads in local results have marketing budget and willingness to spend. Higher lead score for complementary services. (5) Competitive density -- businesses in high-competition areas need differentiation. Score: more competitors = higher lead score for marketing and SEO services. Implementation: query Scavio Google for '[service] in [city]' at $0.005/query. Extract local pack results. Score each business based on the signals above. Rank by composite score. Output a prioritized lead list. Cost for a lead gen campaign: scanning 50 cities for one service vertical = 50 queries = $0.25. Each query returns 3-7 local businesses. Total: 150-350 scored leads for $0.25. Compare to Apollo at $49/month for similar (but incomplete) local data.