TikTok UGC Measurement

A beauty brand runs a UGC campaign with 30 creators. Daily tracking via Scavio TikTok API (31 requests/day = $0.155/day). After 14 days: total views across all UGC: 2.1M. Average engagement rate: 5.8%. Top performer: 420K views with 8.2% engagement. Lowest performer: 12K views with 1.1% engagement. The campaign hashtag was adopted by 15 organic creators beyond the 30 paid ones. Total monitoring cost: $2.17 for the full campaign.

TikTok UGC Measurement is relevant to TikTok. Scavio provides a unified API to access data from all of these platforms.

UGC campaigns on TikTok involve 10-100+ creators producing branded content. Tracking performance manually (checking each creator's profile, screenshotting metrics, compiling into spreadsheets) is a full-time job for campaigns with 20+ creators. API-based measurement automates this. Metrics to track: (1) Video performance -- views, likes, comments, shares for each UGC video. (2) Engagement rate -- (likes + comments + shares) / views per video. Benchmark: 3-8% is healthy for UGC. (3) Hashtag adoption -- how many unique creators used the campaign hashtag beyond the paid creators. Organic adoption indicates campaign resonance. (4) Content velocity -- how quickly UGC accumulates views. Fast velocity (80% of views in first 48 hours) vs slow burn (views accumulate over weeks). (5) Cross-creator comparison -- which creators drive the most views/engagement per dollar spent. API-based tracking via Scavio: (1) Search campaign hashtag: POST api.scavio.dev/api/v1/tiktok/search/videos with the hashtag query. Tracks total video count and top-performing UGC. (2) Individual creator posts: POST api.scavio.dev/api/v1/tiktok/user/posts with each creator's username. Extracts metrics for their UGC video. Auth: Authorization: Bearer {api_key}. Cost: tracking 50 creators daily = 50 post queries + 1 hashtag search = 51 requests/day = $0.255/day = $7.65/month. Compare to influencer management platforms charging $200-500/month for similar reporting. Reporting output: daily JSON with per-creator metrics, campaign totals, and trend data. Feed into Google Sheets, Looker, or a custom dashboard.