Definition
A UULE parameter is an encoded location string used in Google Search URLs to specify the exact geographic location for search results, enabling precise local rank tracking without physical presence in that location.
In Depth
UULE stands for a base64-encoded canonical name of a geographic location that Google uses internally to serve location-specific results. When you append a UULE parameter to a Google Search request, the results reflect what a user in that specific city, state, or neighborhood would see. This is critical for local SEO because rankings vary significantly by location -- a business might rank #1 in downtown Chicago but #15 in a suburb 10 miles away. SERP APIs like Scavio support UULE parameters natively, letting you track local rankings at neighborhood-level precision without needing physical devices or VPNs in each target location. The UULE encoding follows a specific format: 'w+CAIQICI' followed by the base64 encoding of the canonical location name.
Example Usage
A local SEO agency tracks rankings for 50 client locations by passing UULE parameters for each city to Scavio's API, getting neighborhood-level rank data without maintaining proxy infrastructure in each location.
Platforms
UULE Parameter is relevant across the following platforms, all accessible through Scavio's unified API:
Related Terms
Structured SERP Data
Structured SERP data is search engine results delivered as typed JSON fields — title, URL, snippet, position, price, rat...
SERP Feature Parsing
SERP feature parsing is the process of extracting structured data from Google's rich result types: People Also Ask expan...
Credit-Based API Pricing
Credit-based API pricing is a billing model where API consumers purchase a pool of credits that are deducted based on us...