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Tutorial

How to Build a Google Maps to WhatsApp Lead Pipeline

Build a pipeline from Google Maps business data to WhatsApp outreach messages. Find local businesses and reach them directly.

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An r/coldemail thread asked about reaching local businesses via WhatsApp instead of email. The pipeline: find businesses on Google Maps, extract phone numbers, compose personalized WhatsApp messages. This tutorial builds the data collection and message generation steps.

Prerequisites

  • Scavio API key
  • Python 3.8+
  • WhatsApp Business API or manual outreach workflow

Walkthrough

Step 1: Search Google Maps for local businesses

Use Scavio to find businesses by category and location.

Python
import requests, os
H = {'x-api-key': os.environ['SCAVIO_API_KEY']}

def find_businesses(category, location):
    data = requests.post('https://api.scavio.dev/api/v1/search',
        headers=H,
        json={'platform': 'google', 'query': f'{category} in {location}',
              'type': 'maps'}).json()
    return data.get('local_results', [])

Step 2: Extract and qualify leads

Filter businesses with phone numbers and no existing website (higher conversion potential).

Python
def qualify_leads(businesses):
    qualified = []
    for b in businesses:
        phone = b.get('phone')
        website = b.get('website')
        if phone:
            qualified.append({
                'name': b.get('title'),
                'phone': phone,
                'address': b.get('address'),
                'rating': b.get('rating'),
                'has_website': bool(website),
                'reviews': b.get('reviews', 0)
            })
    return qualified

Step 3: Generate personalized WhatsApp messages

Create message templates with business-specific details.

Python
def whatsapp_message(lead, your_service):
    name = lead['name']
    msg = (f'Hi, I came across {name} and noticed you have great reviews '
           f'({lead["rating"]} stars). I help local businesses like yours with '
           f'{your_service}. Would you be open to a quick chat?')
    # WhatsApp click-to-chat URL
    phone_clean = lead['phone'].replace(' ', '').replace('-', '').replace('(', '').replace(')', '')
    wa_url = f'https://wa.me/{phone_clean}?text={requests.utils.quote(msg)}'
    return {'message': msg, 'wa_url': wa_url}

Step 4: Export lead list with WhatsApp links

Save qualified leads with pre-built WhatsApp links.

Python
import csv

def export_leads(leads, service, filename='leads.csv'):
    with open(filename, 'w', newline='') as f:
        w = csv.DictWriter(f, fieldnames=['name', 'phone', 'rating', 'reviews', 'wa_url'])
        w.writeheader()
        for lead in leads:
            msg = whatsapp_message(lead, service)
            lead['wa_url'] = msg['wa_url']
            w.writerow({k: lead.get(k) for k in w.fieldnames})

Python Example

Python
import os, requests
H = {'x-api-key': os.environ['SCAVIO_API_KEY']}

leads = requests.post('https://api.scavio.dev/api/v1/search', headers=H,
    json={'platform': 'google', 'query': 'plumber in Austin TX', 'type': 'maps'}).json()
for biz in leads.get('local_results', []):
    if biz.get('phone'):
        print(f"{biz['title']}: {biz['phone']}")

JavaScript Example

JavaScript
const res = await fetch('https://api.scavio.dev/api/v1/search', {
  method: 'POST',
  headers: {'x-api-key': process.env.SCAVIO_API_KEY, 'Content-Type': 'application/json'},
  body: JSON.stringify({platform: 'google', query: 'plumber in Austin TX', type: 'maps'})
});
const data = await res.json();
data.local_results?.filter(b => b.phone).forEach(b => console.log(b.title, b.phone));

Expected Output

JSON
CSV of qualified local business leads with phone numbers, ratings, and pre-built WhatsApp click-to-chat URLs. One search query = $0.005.

Related Tutorials

  • How to Build a Complete Google Maps to WhatsApp Outreach Pipeline
  • How to Build an SMB Outreach Pipeline from Google Maps to Email

Frequently Asked Questions

Most developers complete this tutorial in 15 to 30 minutes. You will need a Scavio API key (free tier works) and a working Python or JavaScript environment.

Scavio API key. Python 3.8+. WhatsApp Business API or manual outreach workflow. A Scavio API key gives you 50 free credits on signup.

Yes. The free tier includes 50 credits on signup, which is more than enough to complete this tutorial and prototype a working solution.

Scavio has a native LangChain package (langchain-scavio), an MCP server, and a plain REST API that works with any HTTP client. This tutorial uses the raw REST API, but you can adapt to your framework of choice.

Related Resources

Best Of

Best Google Maps API for Lead Extraction in 2026

Read more
Best Of

Best Google Maps Business Data APIs (May 2026)

Read more
Workflow

Google Maps Cold Email Lead Pipeline

Read more
Solution

WhatsApp Outreach with Google Maps Leads

Read more
Use Case

Google Maps Local Lead Gen

Read more
Solution

Enrich Cold Email Campaigns with Google Maps Business Data

Read more

Start Building

Build a pipeline from Google Maps business data to WhatsApp outreach messages. Find local businesses and reach them directly.

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