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Monthly Backlink Snapshot via SERP Analysis

Take a monthly snapshot of backlink profiles by analyzing search results for link: queries and brand mentions. Track new and lost referring domains.

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Overview

Dedicated backlink tools like Ahrefs ($99+/mo) and Semrush ($129.95+/mo) provide deep crawl data, but many teams only need a monthly snapshot of referring domains and brand mentions. This workflow uses search queries to find pages linking to a domain and brand mentions, providing 80% of the insight at 2% of the cost.

Trigger

Cron schedule: 1st of every month at 2 AM UTC.

Schedule

Monthly (1st at 2 AM UTC)

Workflow Steps

1

Configure Target Domains and Brand Names

Set up the list of target domains and brand name variations to monitor for backlinks and mentions.

2

Search for Linking Pages

Run search queries for each target domain using queries like 'link:example.com' and 'example.com -site:example.com' to find external pages that reference the domain.

3

Search for Brand Mentions

Search for brand name mentions without the domain to find unlinked mentions that could be converted to backlinks.

4

Compare Against Previous Month

Diff this month's results against last month to identify new referring pages, lost mentions, and new unlinked mentions.

5

Generate Monthly Report

Compile the monthly backlink snapshot with new links, lost links, unlinked mention opportunities, and trend data.

Python Implementation

Python
import requests, os, json
from datetime import date

API_KEY = os.environ["SCAVIO_API_KEY"]

def find_backlinks(domain: str) -> list:
    queries = [f'"{domain}" -site:{domain}', f"link:{domain}"]
    results = []
    for q in queries:
        resp = requests.post(
            "https://api.scavio.dev/api/v1/search",
            headers={"x-api-key": API_KEY, "Content-Type": "application/json"},
            json={"query": q, "country_code": "us"},
            timeout=15,
        )
        data = resp.json()
        for r in data.get("organic_results", []):
            results.append({"title": r.get("title", ""), "url": r.get("link", ""), "snippet": r.get("snippet", "")})
    return results

links = find_backlinks("example.com")
print(f"Found {len(links)} referring pages")
for l in links[:5]:
    print(f"  {l['url']}")

JavaScript Implementation

JavaScript
const H = {'x-api-key': process.env.SCAVIO_API_KEY, 'Content-Type': 'application/json'};
async function findBacklinks(domain) {
  const queries = ['"'+domain+'" -site:'+domain, 'link:'+domain];
  const results = [];
  for (const q of queries) {
    const r = await fetch('https://api.scavio.dev/api/v1/search', {method:'POST', headers:H, body:JSON.stringify({query:q, country_code:'us'})});
    const d = await r.json();
    (d.organic_results||[]).forEach(r => results.push({title:r.title, url:r.link, snippet:r.snippet}));
  }
  return results;
}
const links = await findBacklinks('example.com');
console.log(links.length + ' referring pages found');

Platforms Used

Google

Web search with knowledge graph, PAA, and AI overviews

Frequently Asked Questions

Dedicated backlink tools like Ahrefs ($99+/mo) and Semrush ($129.95+/mo) provide deep crawl data, but many teams only need a monthly snapshot of referring domains and brand mentions. This workflow uses search queries to find pages linking to a domain and brand mentions, providing 80% of the insight at 2% of the cost.

This workflow uses a cron schedule: 1st of every month at 2 am utc.. Monthly (1st at 2 AM UTC).

This workflow uses the following Scavio platforms: google. Each platform is called via the same unified API endpoint.

Yes. Scavio's free tier includes 50 credits on signup with no credit card required. That is enough to test and validate this workflow before scaling it.

Monthly Backlink Snapshot via SERP Analysis

Take a monthly snapshot of backlink profiles by analyzing search results for link: queries and brand mentions. Track new and lost referring domains.

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  • Tavily Alternative
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